Restaurant Branding

Healthcare really should be that simple. But the truth is, today’s referral and reimbursement system is anything but. It’s misaligned. Unfair. Inefficient at best. Dysfunctional at worst.

Free Market Health believes it’s time to hit the reset button.

What if the economic incentives between payer and provider suddenly came into sync? What if patients were now seamlessly channeled to the provider best suited to their needs? And what if timely, fair-market pricing opened up game-changing opportunities for a whole new universe of qualified providers?

Combining the ideas of a free market with the visual of a data driven concept, the unique colors and strong type treatment help FMH stand out in the crowded healthcare arena.

The Science Mill is a family destination offering a fun, interactive learning environment for all ages. Through cutting-edge technology-based exhibits, games, and programs, the Science Mill expands students' understanding and appreciation of science in their everyday lives. By igniting their curiosity and inspiring them to pursue post-secondary education, the Science Mill experience starts students on the path to a life-long career in science, technology, engineering, and math (STEM).

This admission search campaign website is designed to help prospective students see the potential in a degree from Carnegie Mellon University.

It showcases the innovations that have been achieved by current students and alumni. The categories of HUMANITIES & BUSINESS, TECHNOLOGY, and FINE ARTS allow the students to quickly filter to the stories that best fit their interests, while prompting them to engage in the enrollment process.

PROBIKES and Elite Runners hired Bootstrap Design Co. to brand their new joint venture PROBIKE+RUN. The merger combines years of experience in performance, fit, and active community building that maximizes their customers running & cycling experience.

The Enclave Residences is a new development by LRC Realty on the Youngstown State University campus that is redefining the concept of student housing. 

Inhabit is a real estate company in Pittsburgh, Pennsylvania, that focuses on taking a team approach to the home buying process. Their focus is on finding a space that you can turn from a house into a home with the turn of a key. In the cluttered real estate market, it’s difficult to stand out but the use of bold colors (easily recognized when driving around potential new neighborhoods to call ‘home’) and a memorable word-mark assists them in remaining at the top of people’s minds when search of a new dwelling.

We worked with the Richard DeShantz Restaurant Group to help brand a spin-off of the critically acclaimed Meat & Potatoes restaurant. The spin-off concept, called Meat & Potatoes Poutine House, is located on the lower concourse club level in The Captain Morgan Club of PPG Paints Arena in Pittsburgh, Pennsylvania. The simple yet stylish menu boasts event-ready dishes that appeal to all ages. The brand extension from the original brick and mortar restaurant pulls in the strong color palette and typography to stay consistent and recognizable. The hand-painted signs also keep with the feeling of the city’s first gastropub.

The Paper Lofts offers loft lovers a chance to live in the heart of the city, while designing a space wholeheartedly their own. It's a chance to reimagine a completely raw space and create something truly custom.