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Moody Culture Kombucha

Moody Culture Kombucha is a small batch, handmade kombucha company in State College, Pennsylvania. They craft living, breathing beverages that are made with fresh fruit, herbs, and roots.

After being around for a couple of years, they felt it was time to freshen up the brand they had built from scratch and move their product into cans. We were asked to create a modern, bright, and bold new brand for them. This ask lead us to create bright monochromatic cans and a logo that in digital applications will rotate through all their brand colors, all of which are based on the flavors of kombucha they craft. These strong brand elements have been implemented across all their materials, including a new website, apparel, and other merch items.

moodyculture.com