Restaurant Branding

We worked with the Richard DeShantz Restaurant Group to help brand a spin-off of the critically acclaimed Meat & Potatoes restaurant. The spin-off concept, called Meat & Potatoes Poutine House, is located on the lower concourse club level in The Captain Morgan Club of PPG Paints Arena in Pittsburgh, Pennsylvania. The simple yet stylish menu boasts event-ready dishes that appeal to all ages. The brand extension from the original brick and mortar restaurant pulls in the strong color palette and typography to stay consistent and recognizable. The hand-painted signs also keep with the feeling of the city’s first gastropub.